One of the most frequent questions I receive from customers is, “What are the best practices to represent my services in PagerDuty?” This question is not easy to answer, but there is a general consensus that the representation needs to be both accurate and visually appealing. This idea got me thinking about our many customers in the beauty and fashion industry.

In beauty and fashion, a typical mission is to create an exceptional shopping experience and inspire confidence within their community. Core values such as diversity and inclusion, empowerment, and fostering a culture of belonging are not just words on paper. They are the driving force behind every business decision and technological implementation.

When considering how to deliver on such promises, it’s crucial to focus on business outcomes rather than just the visual appeal of the systems in place. A service graph that supports these missions would prioritise seamless customer experiences, efficient supply chain management, and robust support for diversity and inclusion initiatives.

One of the dangers when building a service graph is delving into unnecessary technical details. It’s essential to focus on the business outcomes first and then identify the technical elements that impact these business services. Therefore, the beauty of a service graph is not in how it looks but in how effectively it serves the business.

In the real world, systems don’t always look as polished as they do in demos. However, the true measure of success is not in the aesthetics but in how well these systems fulfill the company’s mission and values.

As we explore the intersection of technology and business, it’s essential to remember that the ultimate goal is to achieve meaningful outcomes. By focusing on what truly matters, businesses can create lasting value and inspire customer loyalty.

Conclusion
Representing services in PagerDuty—or any platform— should reflect the core values and mission of the business, especially in industries like beauty and fashion, where customer experience and community engagement are paramount. By aligning technological implementations with business goals, companies can ensure that their systems not only look good but also drive real, impactful results. This approach enhances operational efficiency and strengthens the brand’s connection with its audience, fostering a loyal and engaged customer base. Ultimately, the true beauty of a service graph lies in its ability to serve the business effectively, focusing on outcomes that matter most.

If you’re eager to learn more about good service graph design, check out this course on Service Design Best Practices from PagerDuty University.